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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Specific Duties of the Public Information Officer: (continued) Generates advance publicity through the local media of scheduled activities of interest to the general public, including licensing classes, hamfests, club meetings, Field Day operations, etc. Works with the section PIC to identify and publicize League-related stories of local news interest, including election and appointment of local hams to leadership positions, QST articles by local authors or local achievements noted or featured in QST. Maintains contact with other League officials in the local area, particularly the Emergency Coordinator (EC) and/or District Emergency Coordinator (DEC). With the PIC, helps prepare an emergency response PR kit, including general brochures on Amateur Radio and specific information about local clubs. Distributes them to ECs and DECs before an emergency occurs. During emergencies, these kits should be made available to reporters at the Joint Information Center (JIC), the scene or at a command post. The PIO should help summarize Amateur Radio activity in an ongoing situation, and follow up any significant emergency communications activities with prompt reporting to the media of the extent and nature of Amateur Radio involvement. Assists the section PIC in identifying and recruiting hams for the section’s Speakers Bureau; promotes interest among community and service organizations in finding out more about Amateur Radio through the bureau and relays requests to the PIC. Helps individual hams and radio clubs to develop and promote good ideas for community projects and special events to display Amateur Radio to the public in a positive light. Attends regional training sessions sponsored by section PICs. Becomes familiar with ARRL campaigns, Public Service Announcements (PSAs), brochures and audiovisual materials; contacts local radio and TV stations to arrange airing of Amateur Radio PSAs; secures appropriate brochures and audiovisual materials for use in conjunction with planned activities. Keeps the section PIC fully informed on activities and places PIC on news release mailing list.