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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

#3 Look. If you are actually in the same place, then LOOK at the person. Their body is telling you whole volumes about them! Are the points of their shoulders up or down, is their breathing deep or shallow. Are their eyes focused on you or darting about as they try to think of things to say to you. Are they erect or learning forward or back in a chair? Are their hands up, in front of their face, writing or near their sides? All of these are big signs telling you their emotional investment in this. #4 Feel. Try to understand what they are feeling… and ask, “It seems you feel _____, is that about right?” If you are looking and really listening, you will be fairly close, and most of the time you will see an immediate change in the entire conversation. (Dang! Someone is actually understanding me! Fancy that!!) But don’t assume you are correct, be sure to ask if your interpretation of signs is correct. #5 Be able to summarize their argument or concern. You are already actively listening, but now do you understand? Ask questions. Getting their argument clearer is not the same thing as agreeing. Don’t be cute and ask trick questions to trap them - they will see it coming and you lose. But if you really do not understand a point, ask about it. #6 Stay on your topic. “The ARRL should make the Tech exam harder.” OK, I hear you. “Back in 1947 we had to….” But this is not 1947, why should it be harder now? Bringing up past, future, imagined or highly speculative situations shows you are reaching for any supports you can find and the case is weak. Stay in the here and now. Stay on the key topic. #7 Be willing to lay aside your Crown of Infallibility. If you are still getting nowhere in restoring a relationship - punt! Admit that you are stumped and hand the ball over to the other person. Be direct and clear about it. “OK, how can we move on from here?” You just put the problem into their court and they must answer it, resolve it or admit failure. Note that you have not conceeded your point - just put the problem off onto them. Most of the time, they will come up with a way to resolve things that can be negotiated - and you win. The other person may think they won the argument - but YOU WON YOUR GOAL.