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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Specific Duties of the Public Information Coordinator (continued) Works with PIOs, SM and ARRL staff to identify and publicize League-related stories of local or regional interest, including election or appointment of ARRL leadership officials, scholarship winners/award winners, QST articles by local authors or local achievements noted or featured in QST. Familiarizes self with ARRL Public Service Announcements (PSAs), brochures and audiovisual materials; assists PIOs in arranging air time for PSAs; helps PIOs and speakers choose and secure appropriate brochures and audiovisual materials for events or presentations. At the request of the Section Manager or Division Director, may assist with preparation of a section or division newsletter. Encourages, organizes and conducts public information/public relations sessions at ARRL hamfests and conventions. Works with PIOs to encourage activities that place Amateur Radio in the public eye, including demonstrations, Field Day activities, etc. and assures that sponsoring organizations are prepared to follow-up on interest generated by these activities. Specific Duties of the Public Information Officer: Establishes and maintains a list of media contacts in the local area; strives to establish and maintain personal contacts with appropriate representatives of those media (e.g., editors, news directors, science reporters, etc.). Becomes a contact for the local media and assures that editors/reporters who need information about Amateur Radio know where to find it. In coordination with their section’s legislative activities, works to establish personal contacts with local government officials where possible and explain to them, briefly and non-technically, about Amateur Radio and how it can help their communities. Keeps informed of activities by local hams and identify and publicize those that are newsworthy or carry human interest appeal. (This is usually done through news releases or suggestions for interviews or feature stories). Attempts to deal with and minimize any negative publicity about Amateur Radio and to correct any negative stories which are incorrectly ascribed to Amateur Radio operators.