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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

One final part of defining PR is listening. You need to hear what is being said around you, in your community and in the world. You need to hear, really hear and understand, the concerns and fears of others. You may not agree with them, but you need to know their points and emotions. Without ears, you are just another megaphone and out of touch with your world, the news and what those lead cows are doing. NOTE: At the end of almost every section, we’ll give a few questions about the material you covered so you can check yourself. The correct answers are printed below the questions Questions: 2.1 Which of the following is NOT a Public Relations activity? a) Writing the club newsletter b) Sending a birthday card to a reporter c) Referring a question to someone else who knows more about it d) Talking to the local Men’s Club 2.2 The goal of Public Relations is to a) recruit new hams b) recruit more club members c) develop positive relationships d) raise funds 2.3 In a non profit association a) people can choose to join or not b) even non-members can have an opinion about the group c) the personalities of the members can overwhelm any goals and works done d) all of the above 2.4 The “target” for ARRL Public Relations actions is a) the general public b) women c) men d) minorities e) kids f) club members