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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

There are a number of things to consider before you take on this task…. 1. Length – This may be determined by the type of video you will be producing. If it a commercial of some sort for air, then it should be 30 seconds……not 31, or 30.5, or 28…….30 seconds black to black (at least 5 seconds of black at the beginning and end of the spot). Understand also that you NEVER want to produce a 60 second spot for air. It’s very hard to get a 60 played and the audience will be asleep by the time it’s over. If you are going to produce a short piece for presentation at the local Kiwanis Club about what our club does. Resist the urge to set a hard time. And unless you have a lot of VERY dynamic things going on, keep it under 4 minutes. 2. Script – Now that you have a length. You will need to write a script. KEEP IT SIMPLE! Don’t try to do the “What is Amateur Radio” show. One simple idea. Don’t use technical lingo or buzz words. Your audience probably doesn’t understand about dual band handies or DX contacts. Also, limit the copy to where it can be read in a relaxed and easy to understand manner, not like a used car commercial. 3. Storyboard – After you have a script you need to get an idea of what the finished project will look like. This is called storyboarding. You don’t need to be an artist to storyboard. Just use some stick figures to rough sketch the action on the screen. 4. Shooting – No matter what type of camera you shoot with… HAVE IT ON A TRIPOD! One successful aspect of a production is no one noticing the camera. During actual shooting forget the zoom control and the pan and tilt parts of the tripod head. Just set up the shot and shoot it without moving the camera. Storyboard your ideas