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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Specific Duties of the Public Information Coordinator Advises the Section Manager on building and maintaining a positive public image for Amateur Radio in the section; keeps the SM informed of all significant events which would benefit from the SM’s personal involvement and reports regularly to the SM on activities. Counsels the SM in dealing with the media and with government officials, particularly when representing the ARRL and/or Amateur Radio in a public forum. Maintains contact with other section level League officials, particularly the Section Manager and others such as the State Government Liaison, Section Emergency Coordinator, Affiliated Club Coordinator and Bulletin Manager on matters appropriate for their attention and to otherwise help to assure and promote a coordinated and cohesive ARRL Field Organization. Works closely with the section Affiliated Club Coordinator and ARRL-affiliated clubs in the section to recruit and train a team of Public Information Officers (PIOs). With the approval of the Section Manager, makes PIO appointments within the section. Works with the SM and other PICs in the division to develop regional training programs for PIOs and club publicity chairpersons. Coordinates public relations efforts for events and activities which may involve more than one section, and provides input on matters before the League’s Public Relations Committee for discussion or action. Provides information about knowledgeable and effective speakers who are available to address community groups about Amateur Radio, and works with PIOs to promote interest among those groups. Helps local PIOs to recognize and publicize newsworthy stories in their areas. Monitors news releases sent out by the PIOs for stories of broader interest and offers constructive comments for possible improvement. Helps local PIOs in learning to deal with, and attempting to minimize, any negative publicity about Amateur Radio or to correct negative stories incorrectly ascribed to Amateur Radio operators. Working with the PIOs, develops and maintains a comprehensive list of media outlets and contacts in the section for use in section-wide or nationwide mailings. Helps local PIOs prepare emergency response PR kits containing general information on Amateur Radio and on local clubs, which may be distributed in advance to local Emergency Coordinators and District Emergency Coordinators for use in dealing with the media during emergencies.