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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Questions: 4.1 For something to be considered “news” it should a) Directly affect the lives of the people reading, watching or listening b) Be on TV c) Be about something happening now, not days or weeks ago d) A & C e) All of the above 4.2 “Citizen Journalism”… a) Allows people to upload and post their own stories b) Has a risk of inaccuracies c) Often opens the posting to comments by others d) A & C e) All of the above 4.3 A backgrounder is… a) The person standing in the background of a video shot making faces b) The green screen used by meteorologists in their weather maps c) A reporter who specializes in in-depth investigation of a story d) An information sheet providing additional, basic information e) None of the above 4.4 Attaching photo files to an emailed news release is a) Always a good idea if the pictures are good b) Never a good idea c) May or may not be good depending on the likes and dislikes of the reporter d) A good way to get noticed by editors e) None of the above 4.5 “Viral Networking” is a) Curable b) When a story spreads by “word of mouth” across the web c) Effective when properly planned d) Controllable