You are on Page 2 of Section 1

● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

1. Introduction & Index Authors Goals of this course 2. What is PR PR and non profits In Group vs. Public 3. Job Expectations ARES Clubs and PIOs Resources available to you 4. Types of Media Their unique needs Backgrounders 5. Building Relationships One sheet self promotions 6. Media, Hams and FCC Rules 7. The Basic News Release When to write one There are 6 W’s Fact Sheets What about photos? Headlines The call to action The Formatting “Ham Speak” Check list pre-sending 8. Interviews and Live Appearance and dress Radio Interviews Talks and Presentations 9. Making your own show Cable TV Websites PSA & Video Displays 10. Easy P.R. Letters to the Editor Proclamations