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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Radio & Television Here, you start with local radio & TV stations, including local cable stations, moving up to regional radio & TV stations and the national radio & TV networks (CBS, NBC, ABC, CNN, Fox), including cable and satellite channels (Discovery Channel, Nickelodeon, The Learning Channel). Internet This includes just about every news source reachable via the internet, from a local radio club web page to websites of traditional media outlets and so-called “new media” sources that are found only online. Each of these categories has a different set of criteria for determining what’s newsworthy and has different needs. Generally speaking, the larger and broader the audience, the greater the number of people who must be affected for a story to be considered “news.” Here’s how the media “food chain” works, starting with local weeklies: The folks at the regional dailies read the local weeklies and pick up stories of broader interest. The regional dailies share their stories with the wire services and are read by people at the metropolitan newspapers and broadcast stations. They, in turn, pick out stories of even broader interest to share with their audiences. Finally, the people at the networks and the national newspapers read the wires and the metropolitan newspapers, and they watch and listen to local newscasts — and THEY pick out stories of very broad general interest. A story that affects only your home town will be likely to be covered by the local weeklies, but not by NBC Nightly News — UNLESS it illustrates a trend in society and can be used as an example. How would NBC find out about your hometown story? Two ways: the “food chain” described above or … somebody (you) tells them about it!