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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

The example above is only an example. There are many styles and types. Each one is creative and shows the skills of the creator. But no matter how it is styled, the style MUST be secondary to getting the message across immediately—you are available! Title - Be sure to pick a title for your deliverable that's memorable and that you're prepared to use consistently. Overview - "What problem does this solve for reporters?” Beauty Shots - Include some activity pictures. If appropriate, include pictures of yourself too. Who Benefits - This section describes exactly who can use the your material and how. What to Expect - This reinforces that working with you isn't an aimless exploration in chatter but has a clear end goal. What Next - Now that you've got them interested, give them somewhere to go to learn more. The goal is to get reporters and others to look at past just your list of deliverables and begin dreaming about how they can be applied to their own projects.

Ham Radio? -talk to ME!

You have questions about Ham Radio I can explain it WITHOUT all the technical mumbo-jumbo that loses your audience. You need an • authority • approved speaker • qualified representative You want • facts, not opinions • usable quotes • introductions to leaders

I am the Regional Public Information Officer for the ARRL - the national association for Amateur Radio in the USA I can provide Interviews on Amateur Radio topics References Radio Programs Background Materials TV Appearances Contacts with other “hams” Speaking Engagements B-roll audio and video

Elmer McHam, WZ2PIO Public Information Officer ARRL 225 Main Street Newington, CT 06111 wz2pio @ arrl.net (123) 987-6543