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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Now Hear This! Let’s have some fun. Here are some “bad guest examples” for you to be aware of. Yes, these things really do happen! Click here to listen to Interview Examples 1.The non responder guest. 2. The rambling responder guest. 3. The off track guest. 4. The mouse guest. 5. The in your face guest. 6. The wandering guest. 7. The fidgeting guest. Talks and Presentations Giving good talks and presentations puts you at the frontline of public relations. Any good PIO actively looks for the opportunity to speak to various groups and organizations who will welcome the chance to hear the message of amateur radio and what we have to offer. The key to this is EDUCATION and is our chance to explain who we are, what we do, how we do it and why. We will discuss some principals of how to make the most of these opportunities and how to get the best response. First of all, good advance preparation is imperative. Pre-written materials and well constructed Powerpoint presentations are paramount to your success. Here are some guidelines which will help to make your presentations successful and meaningful. SETTING UP Always pre-test your equipment to make sure well in advance that there are no technical glitches or gremlins that might be embarrassing or short circuit your presentation. Always work with and consult with those in charge of the venue and multimedia equipment so that you know where everything is and how everything is configured. This means making arrangements for your laptop (or a borrowed one), having your Powerpoint on both laptop and backup on a flash drive or disc, and checking all technical electronics before you start in and hit the stage. Make sure you have plenty of water with you because we always get dry, and this helps keep your voice in shape. Know your time element and what you have been allocated so that you can tailor your presentation to fit what you are given. Remember too that going too long can bore an audience, so stay on topic and make your points short and relatable. Don’t forget that you will need to allow for questions and answer sessions, which we will cover later.