You are on Page 7 of Section 13

● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

News Upload? Some news outlets have created special web pages where anyone can upload news and pictures at any time. This is a gamble as you never really are sure there is someone at the other end. If your area news outlet has this, try it and see what happens with a non-critical story, then you’ll know if it is a real option or not. Websites and Bloggers While it is not advisable to blindly send out email attachments to most print based media, the reverse is true of web media and bloggers. Fire away! The only caution here is that at 3 MB or larger per picture, don’t send a lot of pictures at once – it will jam up the system. Often such web-based outlets will have guidelines that can help you know what they are looking for. Questions: 13.1 Why do you NOT normally send pictures to a print reporter as attachments unless they expect them? a) They will take their own pictures b) They do not want pictures c) Insert pictures in with the text using Word.doc d) They will be blocked by many spam filters 13.2 For news use, digital pictures should be at least a) 650K b) 1 MB c) 3 MB d) 5 MB 13.3 A GOOD picture for PR … a) Tells a story b) Has activity c) Honors the people in the picture d) All of the above 13.4 You have what could be a good picture, but it needs help. You can… a) Crop it b) Adjust the color shades c) Use Photoshop to add in more people d) A&B e) None of the above