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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

The “people sitting at a table – so what?” picture The “leering grin.” Not only is there no story and the lighting wrong (making for raccoon eyes), but the forced smile is actually scary. Try to have your subjects relax, not posed. In talking with the news department at ARRL HQ, two types of pictures come in regularly which, while well meaning, are not helpful to the image of Amateur Radio.