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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

The perception they get from this is that we are “geeks” or “nerds” to be blunt, and solidifies the idea that we are nothing more than a bunch of old men who live in yesterday and offer little to today’s world of high technology. While you and I know truth is quite the opposite we need to say and show that quite the opposite is true and that we are on the cutting edge with such things as digital radio, D-Star, PSK-31, IRLP and other current modes of operation which did not exist even 10 years ago. The well-groomed, articulate, informed PIO is the prepared PIO, and we must remember that the eyes of the world are upon us as we proudly show the world what we do, how we do it and why we do it. This is a chance to really make a difference in how Amateur Radio is perceived and what the public learns about us. In short, Remember, the better YOU look, the better WE look! Radio Interviews How to be a good interview guest From time to time many of us will be called upon to do an interview as part of what we are doing in Amateur radio. It may be because of the position that you hold with the ARRL or it could be that you as a radio amateur have been involved in some kind of disaster or have participated in an event that the press will have an interest in. You may get called upon by a member of the press, be it newspaper, radio or television. On the other hand, if you have been involved in a community activity or if you have participated in a drill or an actual disaster, you may want to call on your local media and invite them to an interview with you. From years of doing radio interviews with folks in the broadcasting business, I have observed that a good interview is something that just does not happen on its own. A good interview must come from some preparation and contemplation. If you have ever watched the Lettermen show, then you’ve seen Dave get up and leave his desk and walk outside as part of some skit or walk out into the audience and start picking on people. What may seem like something spontaneous is really quite rehearsed, over and over, prior to going on the air. To us, the viewer, it looks like Dave, just out of the blue decided to leave his desk and go outside and do some skit…. It just is not the case.