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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Even if you’ve followed all the tips and practiced, bought a copy of the Associated Press style book, subscribed to public relations tutoring web sites and know that you have a dynamite event you are pitching to the press, do not be discouraged if you don’t get a call from a reporter. The big difference between PR and advertising is that we cannot control what is published - we’re beggars, not buyers. All writers and PR practitioners live with a certain amount of rejection and know that this is not a 100% satisfaction endeavor-but they come right back the next time and keep trying. We all remember Babe Ruth and his home run records in baseball. But did you know he also held records for striking out too? So keep swinging! Questions: 7.1 You have a great picture to go along with your story. You should a) Send it as a file attachment in an email b) Paste it into the main body of the release c) Paste it to the end of the release on a separate page d) Forget about it – no one wants pictures any more e) None of the above 7.2 Which one is NOT a key issue you must address in a release? a) Why they are doing it b) What’s the alternative c) Why is this important to me d) How is this happening e) Who is involved f) What’s happening 7.3 The main parts of a good press release include: a) Heading, contact info, headline b) Body, headline, footnotes c) Headline, body, pictures d) Heading, contact info, outline of event, body