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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

Social websites are a newer phenomenon. LinkedIn, Twitter, Facebook and others are growing quickly. These are “high maintenance websites” for people who are not only on them but can change them almost daily. While it is desirable to have a presence on one or all of these, it also can quickly develop into a full time endeavor. If you or your group are thinking about establishing your PR outreach using one or more of them, be sure you have a person who can keep it up over time. Whichever type of website you have, don’t forget about adding “keywords.” These are the words or phrases that people will use with Google or other search engines to find you. They should be right there on your main index page. One trick that a lot of people use to put keywords onto their website but not have them make it look cluttered is to white them out. They are there - but you cannot see them! There are many places on the Internet to learn more about websites, and they can lead to entire careers. The important things to remember are: a) you really should have one for your group b) decide carefully which type you want to have and why c) be sure to keep it updated with current information d) it’s not all that hard to do, and even can be a lot of fun So how do you make your own website? Jeff Beiermann, WB0M, and Kent Sievers suggest this way: Making your presence known on the web may seem a bit daunting, but it’s really not. With just a few easy steps you’ll have domain name, a website and know how to keep it fresh. Step 1: Domain name. There are several business on the web that sell domain names, although all names world wide come from one source. A website, such as www.WhoIs.com and check for a website name you might like. Check to see if the name is in use. If it used already in use, the site will give you different options. Typically, a domain name registration will cost about $10 a year and you must renew to keep it. Step 2: Find a place to host your website. Again, a web search of hosting sites will show hundreds if not thousands of services. You might ask friends who have websites which place they like. Typically, this will run about $7-10 per month. You can also find one place for everything, such as www.QTH.com. Step 3: Design the site and upload it. Your hosting site will have directions on what they need. An easy way around a website is to use something like Yahoo.groups or Google.groups which give web space and a name for your group.