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● Introduction & Index ● What is PR ● Job Expectations ● Types of Media ● Building Relationships ● Media, Hams & FCC Rules ● The Basic News Release ● Interviews and Live ● Making your own show ● Easy P.R. ● Public Service Events ● Piggy-back to Events ● Pictures NOW! ● P.R. Research Aids ● Making Friends ● ARES® PIO ● Final Exam Information Next Page

HANDOUTS AND LITERATURE One of the things most attendees are after is things you give them to take home. These handouts can include charts, reference materials (many of which are available from the ARRL) and materials generated by your local clubs and organizations which might be local to your specific area. These are reminders of what you have taught them, and things which they can take home and study for themselves. This again, goes right back to principal one: EDUCATION. If possible, wait to present any handouts until AFTER your talk. In that way people will not be flipping through them as you speak instead of listening to you. FILMS AND VIDEOS The League has spent a great deal of money producing educational videos and clips which may be helpful and beneficial in educating the public and the media on what we do and what Amateur Radio is all about. Many licensed hams would probably have never gotten into this hobby without having viewed some of these inspirational productions. Copies of several are available to you both online at the ARRL website, and through DVD’s and CD’s which are available to you as a resource. Depending on what the subject matter of your presentation is, you might want to consider acquiring a collection of these which will cover quite a range of topics. ON STAGE Once you are “on stage” you are truly “ON”. This is your moment to shine and to make Amateur Radio look appealing to those in your audience no matter what your topic is. Remember the principals of good public speaking. Make good eye contact with your audience. Let your eyes scan from left to center, to right then repeat the process. Make everyone in your audience know that you are speaking directly to them as individuals. If you find yourself becoming nervous by making eye contact, remember a little trick which will help you overcome this problem: Look at their foreheads or right at the hairline, NOT directly into their eyes. In doing so, they will observe that you are looking at them, but you are not really making eyeball contact. Also, use hand gestures, and use a laser pointer to access your Powerpoint slides to emphasize specific points. Use some humor from time to time to keep their attention and keep the flow of your presentation moving at all times. Be inspirational and motivational so that your audience gets excited about the subject you are presenting.